Defining your brand forces you to get crystal clear on who you are, what you do, and who you serve.

A strong brand foundation is vital for understanding how you’ll talk about yourself and who you’re going to talk to.

Creating a strong brand will make it so simple for future team members to jump in and understand what you do and how you do it.

When you’re ready to sell something, having a strong foundation to fall back on is so helpful to keep you in check with your goals and long-term vision.