The 5 Shifts That Take You From 

“travel creator who can’t take a day off” to “business owner who actually travels for fun again.”

One playbook -> five shifts -> your sanity back.

✓ Read in under an hour

✓ Instant access

✓ No courses, no fluff, no trending audio tips

Get The Creator to CEO Playbook for $5

I’ll never forget the smell of burnt espresso and desperation.

It was 2 PM on a Wednesday in Copenhagen. I was hunched over my laptop in a café with a view most people would text their moms about - and I couldn’t even look at it.

I was “responding to brand emails real quick” for the third hour straight. My coffee was cold. My back hurt. And my boyfriend was stressing we were going to miss our reservation.

What’s crazy is that I was booked. There were UGC deals, too many content deadlines, DMs to answer, invoices to chase. By every measure, I had “made it.”

Do why did I want to throw my laptop into the canal?

Then came the realization.

I didn’t have a business, I had a job I couldn’t quit. With a boss - me - who never let me take a day off.

I knew how to create content. I had no idea how to run a company.

And nobody was teaching that part. Every course, every guru, every "how I grew to 100K" thread was about getting more followers, landing more deals, posting more content.

More, more, more.

What I needed was less. Less chaos. More systems. Actual infrastructure.

So I started building it.

Three years later, I've helped travel creators go from "drowning in content chaos" to "checking in once a week." I've scaled newsletters to 16K subscribers using systems, not viral hacks. I've built backends so boring and reliable that creators can turn off their phones for a week without their business imploding.

That's what's inside this playbook.

This might be the most useful $5 you spend this year. 

If you've got a camera roll full of footage you'll "get to eventually," a Notes app graveyard of content ideas, and a business held together by memory and caffeine...

SAY LESS WORDS. I'M IN.

You don't need another course on how to go viral.

You don't need a 47-step funnel diagram.

You don't need more content ideas.

You need to learn how to run your business like a CEO instead of a creator.

That's what this playbook does.

It walks you through the five shifts that separate travel creators who are successful but exhausted from travel creators who are successful and actually enjoying their lives.

No fluff. No "just post more consistently" advice. No $2,000 program taught by someone who went viral once in 2019.

Just the frameworks that actually work.

Become The CEO

WHAT’S INSIDE THE CREATOR TO CEO PLAYBOOK

Wrapped in blunt honesty and zero tolerance for bullshit creator advice.

The Five Shifts:

Shift 1: Content — From "create more" to "leverage what you have"

Shift 2: Revenue — From "trading time for brand deals" to "building assets that pay you offline"

Shift 3: Time — From "doing everything" to "protecting your genius zone"

Shift 4: Systems — From "winging it" to "documented operations"

Shift 5: Identity — From "I am my business" to "I run my business"

Your complete framework for making the shift from "I am my business" to "I run my business."

Five shifts, each with:

  • What creator mode looks like (so you can see yourself in it)

  • What CEO mode looks like (so you know where you're going)

  • The real shift happening underneath

  • Your first move (so you actually do something)

  • Reflection prompts (so it sticks)

Get The $5 Playbook

The CEO Bookshelf: Private Podcast Series

Bonus: Two private audio episodes (not available on The Travel Creator Podcast) breaking down the resources that changed how I think about building a real business.

These aren't book summaries. They're the specific takeaways from resources that changed everything for me that apply to travel creators. All translated by someone who's actually built systems for creators at every level.

Get in for less than a latte

It's Like Having a Business Strategist Who Specializes in Travel Creators and

Won't Let You Overcomplicate Things

🗺 Step 1: Read the Playbook (The "Oh Shit, That's Me" Phase)

You'll go through each of the five shifts and probably feel personally attacked at least twice. That's normal. That's the point. You can't fix what you can't see.

Example: You'll read the Content Shift and realize you've been creating from scratch every single time when you're sitting on a goldmine of footage you've never touched twice.

🎧 Step 2: Listen to the Private Episodes (The "Someone Gets It" Phase)
Pop in your earbuds while you're on a plane, in an Uber, or working at a coffee shop. These episodes go deeper on the mindset behind each shift, and the resources that'll change how you think about your business.

✅ Step 3: Take Your First Move (The "Finally Doing Something" Phase)

Use the CEO Audit to find your biggest gap. Use the First Move Checklist to do one thing about it. Not everything. One thing.

Momentum > Perfection.

If you keep running your business like a creator, you'll keep getting creator results.

It’s success that costs you your sanity.

But once you make the shift? Everything changes.

You can close the laptop. You can enjoy the trip. You can build something that lasts.

One hour from now, you could be looking at your business completely differently.

Become The CEO for $5 
Meet Your Strategist

LAURA HALEY

Here's my unfair advantage: I'm not a travel creator trying to teach you how I did it.

I'm a content strategist who specializes in taking what you've already built and making it scalable, sustainable, and way less exhausting.

I've worked with creators across every stage, from 500 followers to 1M+. I've seen what works, what doesn't, and what's a complete waste of your time. And I've distilled all of that into the systems we're building inside TCBP.

My credentials aren't "I went viral once." They're:

  • Scaled a newsletter to 16K subscribers using evergreen systems, not viral hacks

  • Built backend workflows for creators managing decades of content without losing their minds

  • Systematized content workflows that cut creation time without sacrificing quality

  • Host of The Travel Creator Podcast, where I interview creators about the business side nobody talks about

I'm not here to teach you how to be a creator. I'm here to teach you how to be a business owner who happens to create content.

If you want someone who's going to tell you the latest Instagram hack, I'm not your person.

If you want someone who's going to show you how to build a business so systematized you can take actual vacations, let's work together.

I'm Laura, and I've spent the last three years doing one thing obsessively well: taking travel creators' messy backends and turning them into smooth, predictable, revenue-generating machines. 

Here's what that actually looks like:

I've scaled a travel creator with 1M+ followers from "drowning in content chaos" to a systematized business that runs with a once-a-week check-in. One client’s newsletter went from non-existent to 16K engaged subscribers. Her content bank went from "footage rotting in my camera roll" to an organized Asana system that a VA manages. 

I've built backend systems so boring and reliable that creators can actually turn off their phones for a week without their business imploding.

  • “She is hands-down one of the absolute best writers I’ve ever had on my team.”

    @VolumesandVoyuages

  • “I trust her to help me reach hundreds of thousands of people every month across multiple platforms. Overall, I can say that working with Laura has been an outstanding experience and I would highly recommend her to anyone looking for a talented and reliable copywriter"

    @LexieLimitless

  • “I highly recommend working with Laura if you’re seeking personalized guidance and clarity on your content creation journey.”

    @Anthonyintaly